PEPSI x MO SALAH DIGITAL CAMPAIGN ART DIRECTION
Bold black and white contrasts to infuse our designs with drama and excitement. These stark differences catch the eye and inject a sense of urgency. Adding a paper texture brings depth and a tactile quality, making the design feel more real.
Typography plays a crucial role, with bold, angular fonts echoing the energy of football. Our limited color palette ensures harmony and focus, preventing the design from feeling cluttered.
With these elements in play—black and white contrasts, textured layers, and dynamic typography—we're capturing the vibrant energy and movement of football, making our designs irresistibly engaging.
